A Study on Changchun Telecommunications by Leanna Li He Nan
INTRODUCTION
China Telecom was called as “China post and telecommunication office” in the latest. In 1995, the organization made the decision to separate the post and the telecomm. It makes the main operation on the telecommunication. Changchun Telecomm also did this order. In 1999, the professional work of call, satellite and the remove were all cancelled. In 2000, the real China Telecomm Company was built. In 2001, it was separated again. It was made into north and south parts. In 2002, the newest China Telecomm Company was operated. So Changchun also follows the processes and has a new telecommunication office.
Changchun CNC web site of IP is the most popular technology. The core of it is 2.5Gbps, it makes sure the speed of the high Internet and the high reliable of the IP. Now Changchun Telecomm CNC IP professional work has covered every where in Changchun. At the same time, IP professional works satisfies the need of the organization in the high speed in the Internet and also makes the townspeople enjoy this super value service.
At the fast developing time in Changchun telecomm, Changchun Telecomm has a new product named “Xiao Ling tong” this is a new phone product of telecomm in Changchun, in order to do the competitive with China Mobile and China Unicom to improves telecom’s position in the telecom world. But the reaction of it doesn’t very good.
Changchun Telecom forces their workers to sell phones, every person needs to sell in a certain number, if not they will pay for the rest of the phones. In every month, they also need to send the SMS to “Xiao Ling tong” customers, if the workers can’t get that certain number, they also need to pay by themselves. Every month they can’t get the normal salary. Many people were forced to jump the building and died… (h_h_xx0321@sohu, Aug, 3rd, 2005)
This is a very bad sense to Changchun Telecom and the text asks: “do we still need this kind of officer who doesn’t care workers’ life?” the workers are all fear that this change to use their own money to finish the work will influence their life. No doubt, this will decrease the reputation of Changchun Telecomm and the workers won’t be careful in working. The working sprit is lost.
The main objective of the paper is to say supply the modern technology to do the effective and right task to the workers in Changchun Telecom. Since the twice big revolution of Changchun Telecom, it has a big process, but it has a descend trend, by
The support of the IP technology, it should have a better development, so that it could have a position in the telecom to compete with the other two telecom companies, the Mobile and the Unicom. Or in Changchun telecom, the inside of Changchun Telecom will be the first to begin to drop and fighting, and then the whole organization will be down.
REVIEW OF LITERATURE
The biggest joke about Changchun CNC. In the recently days, Changchun CNC Manager Mr. Tang asks every staff sell phones, every person needs to pay about sixteen thousand to twenty five thousand phone fees. To do this could improve the turnover about six thousand million Yuan, to get this turnover Mr. Tang could get four hundred thousands bonus from Jinlin CNC company. (Source: http://kiukiu.blogdriver.com/kiukiu/1073588.html)
China telecom had been established as a result of the frequent reorganization and internal adjustment, a body and mind exhausted staff on-line sent out such feeling “China telecom cannot again toss about, this relieved made the service well.”(Source: http://www.315ts.net/viewarticle.asp?module=laping&id=594)
I installed the net in August, 2005 in Chongqing to pass 1M the ADSL band width, before the use 3 months anything normal, after three months whenever accessed the net the peak band width only to have 200 – 300K, the majority of homepages opened all very slowly, this passed the pledge with the net the 1M difference too to be far, looks for 10,060 suits, always said could expand as soon as possible allows to be all right. Because the question has not been solved, hits 12315 also to say does not turn over to them to manage looks for 12300, but 12,300 actually always nobody meets. In the contract obviously writes is enjoying the 1M band width, but the peak turned the sharing band width in fact, pledged ran has gone to there, the question like could not solve on strongly requests to draw back the net. (Source: IBID)
The Changchun telecommunication bureau forces the staff to buy the small quick Changchun telecommunication bureau to compel the staff to sell slightly since long ago is quick, each person reaches hundred, but also requests the staff to buy back the handset, cannot sell clears the machine, the staff has own to take out money hands over the speech expense, but also requests the staff to send the short note up to ten thousand strip, very many staffs have own to buy two handsets to send a letter, the expense all is oneself takes out money Very many staffs handset many Persecutes to death the human life the situation repeatedly to have occurs Please cared about and sends the person to understand the telecommunication bureau the Les Miserable The very many staffs’ family member and the public figures, really is unable to continue watching this kind of situation, widely spreads in my city, affects extremely badly, unexpectedly has the country which leads in the socialism communist party They also force the staff, gives the color bell duty under the staff, each months of more than 10 duties, the achievement does not request the staff to spend money to buy back the duty, many pieces of nearly thousand Yuan, everybody said, like this wastes the national telecommunication resources, persecutes bureau chief which the staff life completes the oneself achievement is not should replace? (Source: http://club.cul.sohu.com/r-charitable-61899-0-3-0.html)
These three paragraphs are both say about the changes in Telecom and people has a strong opinion on the phone. All the staffs are worried when they are working, they can’t feel safe in when they are working.
In my opinion, telecom should change this bad action. CNC now is a new telecom, if it doesn’t have a good impress in people’s hearts, to develop steadily will be very difficult. Why I say like this, CNC should think from three parts.
1. Newly emerging things
2. Strong competitors
3. Future develop
Newly emerging thing
CNC now is still not very common in the telecom; we can say that it is still a new enter. So like this CNC must have a good reputation, if still keep the situation like this, it will fall down in one day. A new emerging thing must grow in good environment, if all the managers like Mr. Tang the business must fall down very quickly in a short time.
In my opinion Changchun telecom should have strict rules to all the staffs, includes the demands to the managers. This strict rule could make staff have a clear understand of their responsibility.
For example: use B2B and B2C system. Why we introduce these two systems? Because in the business the relationship between companies is very important. Though colleagues are competitors, but sometimes we have to cooperate with each other to reach the same goal.
Like at the beginning of CNC, the CNC phone couldn’t send SMS (Short Message Service) with China Mobile and China Unicom, but by the changing and the adjusting of CNC system, CNC could send SMS with them. We can think that if CNC couldn’t send SMS with them, there will be only a small number in using CNC. So the B2B system is useful in a company. CNC has realized this, so not only CNC gain the telecom in come, but also China Mobile and China Unicom. All of them have realized their goals.
From this event we see the relationship between B2B is very important. If CNC could adjust it step by step and clearly non stop, it could get the goals whatever they planed.
At the same time the managers must realize their task and their responsibility. Their job is not only to get salary every month, the most important is to supply their best service and show their best image to the customers. So that improves the reputation of the company.
To do this well, managers pay attention to customers and at the same time the actions managers do could also influence employees in the company. They will also pay attention to customers and supply a good service with a good attitude. This is the system of B2C.
Bad information separate much more quickly than the good information. Especially to a new emerging thing, keep good impress in customer’s heart is very important. Lose customer means lose every thing.
For example: when customer goes to pay phone fees, a good service and attitude could make customer happy and like to visit you next time. In the opposite customer will use their right to keep the right they should have. Like: use law to keep rights. Now people don’t like the days before, they know use law effectively to safe themselves.
Strong competitors
In telecom we don not only have CNC, also have China Mobile and China Unicom. Both of them are the strong competitors to CNC. The most important is that both of them have very good reputation in the telecom business and have strong power.
For example: Unicom has cooperated with the Olympic for many years. When the Olympic game is held we can see the advertisements about from TV, Internet and the live on-the-spot of Olympic Game. It has no double that through this promotion more and more people will know China Unicom and have a deeper know about it. They will think: China Unicom has the power and the reputation to cooperate with Olympic and in other important activities.
China Mobile has done many public welfare activities. For example: In 1997 flood, China Mobile had sent food, drink and clothes to the disaster area. This action gain much more reputation and gain the hearts of customers. China Mobile also support a program named “sing one song”, in every important festival the managers of China Mobile attend the program and the director introduces the main process activities about China mobile. Also includes the popular events about China Mobile which the customers of mobile introduce by themselves.
For example: one of mobile customer said that in a ship accident, people on the ship were all besieged on the sea, thanks for Mobile has the good signal or all of them would die…
This is only one of the example, but it influence me a lot, in my opinion the narration of this customer can not only influence, but also could influence others, includes mobile customers and the customers who are not mobile. Through this there may be more people will choose to use China Mobile. But we know CNC phone doesn’t have good signal as Mobile. Even in a local place it works very slowly. So we can see a good reputation and a good promotion is very important in a business, CNC should learn from Mobile and Unicom who are his strong competitors.
In my opinion CNC doesn’t do this well, if it could do as China mobile and Unicom today CNC must in a wonderful achievement.
Future develop
To have a steady position in the Telecom, CNC must have a vision to develop and has a strategy plan to use modern technology efficiency.
Now both China Mobile and Unicom use modern technology to develop new function products and create new products.
So make a vision is very necessary. In my opinion CNC should create more new function phones, the phones services they provide are so narrow and in an old way. It is only used in a local place and in the raining day the signal is very bad.
The most important is the speed CNC customers send SMS to Mobile and Unicom is very slowly. Some of the SMS is received in next day. So this annoys customers a lot. To keep this situation always will influence the loyal of customers and won’t catch the competitors in a certain time.
RECOMMENDATIONS FOR CHANGE
To see from these bad phenomenon, in my opinion CNC should pay attention about the methods in the management.
For example: we all know Maslow’s Hierarchy. It is one of the founding fathers of humanist approaches to management. There are five important needs in it. I will use this as an example to say about Changchun Telecom-CNC.
First. Physiological needs. It is to do with the maintenance of the human body. Like health, food, sleep. But to CNC Company, it doesn’t satisfy the basic need to employees, for they could get the salary unless they sell out the certain number of phones.
Second. Safety needs. It is about putting a roof over our heads and keeping us from harm. If we are rich, strong and powerful, or have good friends, we can make ourselves safe. But from CNC we haven’t seen the safe to employees, all the pain and complain from them. See how they could work by active.
A good big company, only the surface looks well isn’t necessary; the important is its inside. If only the surface is well, the inside is bad, one day it will be down. It looks like a strong tree. From the surface we can see the tree has luxuriant branch and leaves, but the inside is mass, almost to be decayed. So after a period the tree fall down, then people take the branch back for fair.
A tree can has another use after it fall down, but what effective use CNC will have? I think it doesn’t have. So how could employees feel safe in this company? The inside first to fighting, then expand to the other province where has CNC company, we can think about this sense… at that time the whole may fall down.
Third. Belonging needs. It introduces our tribal nature. If we are helpful and kind to others they will want us as friends. For example: love, affection, being a part of groups.
To CNC in Changchun, it only force employees to finish work, don’t care about their social need. No party and no celebrate in festivals. This gives employees a deep harm in their hearts when they see their friends in other company have presents in festivals. Only in some important festivals they could get some presents, but also less than others. This careless make employees have a very small space to do work in social.
Fourth. Esteem needs. It is most commonly discussed and used. It means self esteem and esteem from others. See from CNC, it doesn’t do this need well. Or employees won’t have complain above, also includes the customers.
In a telecom company, a good communication with customers is very important. If customers receive a bad service from us and a bad attitude when working with customers, it means leader in company also has a bad communication with employees. So leaders don’t respect employees, employees don’t respect leaders. Then employees won’t respect customers. This is a recycle relationship.
In this situation how the work could be done well. The whole company looks like a building which is going to fall down. They work only for get salary, but never think about how to supply a good service to customers.
So leaders in Telecom Company should improve this self esteem and esteem from others need. Or the company won’t have power to do work and reduce the confidence of employees.
Self- actualization. It means person’s individual potential ability. In a company we must pay attention about employee’s potential ability. In CNC we need employee to create new technology to produce new products to customers or we will be fall behind in the business.
No matter what work they do; they all have ability to expound their potential skill. If we give them enough space to do, more and more abilities will be come out from them. So that we have more talent to work in our company. also in the small local place. Pay attention to them equal treat you well.
CONCLUSION
The whole passage is talk about the phenomenon in Changchun Telecom about CNC, to introduce about this I wish that CNC Company could have a change and adjust in the management.
Also pay more attentions to their employees, without their hard work we can’t process a company well, no matter it has how much money, a bad management could fail everything. At the same time use the technology effective to create new products. Don’t like the situation now, both employees and customers complain.
A good business culture is very important. How could a business process well without the support and employees hard working? At the situation to have the powerful competitors. So the things CNC need to do is not only change the management, but also includes adjust their attitude. A good attitude could lead both leaders and employee work hard together. Then customers will receive the best service from us. Though we are not the best, we try our best and get a good reputation from customers, and then their agreement will come as a power to improve us go ahead.
In the telecom business we must realize that Mobile and Unicom is developing in a fast speed, we even stop for one day, we will lose a lot. We also have talents and high technology, so we should put time on the creating and developing, not pay attention on money, ignore the feeling of customers and employees. Even the life of employees.
Of course we have opportunity to show ourselves to customers and the telecom business. Like CNC is one of the partners in the Olympic Game in 2008. So through this important Olympic Game we could show our good reputation and show our features to the world. Ask customers to accept us, also the whole world.
Bibliography
Web Page.
1. The biggest joke about Changchun CNC. KiuKiuBot 26th, Nov, 2006.
Available from:http://kiukiu.blogdriver.com/kiukiu/1073588.html
[Accessed：28th ,July, 2006]
2. I installed the net in August, 2005 in Chongqing to pass 1M the ADSL band width. 12th ,Dec,2005
Available from: http://www.315ts.net/viewarticle.asp?module=laping&id=594
[Accessed: 1st, August, 2006]
3. The Changchun telecommunication bureau forces the staff to buy the small quick phone. 3rd, August, 2005. Sohu Website.
Available from: http://club.cul.sohu.com/r-charitable-61899-0-3-0.html
[Accessed: 7th, August, 2006]
One Response to “A Study on Changchun Telecommunications by Leanna Li He Nan”
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August 31st, 2006 at 10:32 pm
The paper covers several areas though I would have prefered if it is more in-depth in one particular area.
I felt that some of the examples given may be seen as overly-biased and more balance should be given.
I do like some of the recommendations for change and I hope this article would be read by the relevant authority to help improve the company.
A rather thought-provoking paper on the inside of the telecommunication industry in China.